The Norse God of Thunder and heir to Odin’s throne Thor raised his mighty hammer in support of earth’s box office tally this weekend. Coming in at about 86 Million Thor: The Dark World much came in about where everybody thought he would. IMAX numbers were reported to be about 5.3 Million or about 17K per screen.
The other openings? Well they were more or less in line with expectations as well. About Time scored near the upper end of our estimate range at 5.5 million, and 12 Years a Slave just barely ended up a little below our numbers at 6.6 Million. The Book Thief bowed on only four screens this weekend but grossed a healthy 27K per screen. Additionally The Dallas Buyer’s Club had an excellent widening to 35 runs and grossed 692K on 35 runs, for a 20K+ per screen average.
Holdovers propped up by strong continuations on Gravity, Free Birds, and Last Vegas were down about 36% this past weekend.
Since Thor: The Dark World came in near the bottom of our range, our box office fell versus last year by just a little, 3%. Next week when The Best Man Holiday and an expansion of The Book Thief open they will compete against the last installment of the Twilight Saga, so box office will get clobbered year over year. However it should rebound the following week with Hunger Games Catching Fire bringing heat to the ticket drops.
Here are a few of the published opinion statistics.