Captain America: The Winter Soldier survived atop the scoreboard again this week, winning out over Rio 2 in its second week. The openings this weekend other than Heaven is for Real were fairly disappointing. Transcendence which had early promise as a Christopher Nolan production, fairly tanked on very bad reviews and poor overall audience reactions from three out of four audience polling sites (See Opinions below). A Haunted House 2 fared poorly as well in the viewer sweepstakes and also opened below modest expectations.
Bears, which was not expected to perform particularly well also opened below what most thought. Of the four openings Heaven is for Real did manage to fall into ranges anticipated. The saving grace for the box office this weekend was then holdover numbers. A modest drop in many films salvaged the overall numbers (Captain America, God’s Not Dead, Divergent in particular) led box office to a 23% gain over the equivalent week in 2013.
Next week’s landscape compares favorably to 2013 as well with the leading contender for the pole position being The Other Woman which should show up reasonably well against last year’s Pain and Gain. The two other new films, Brick Mansions and The Quiet Ones while not looking to post particularly aggressive numbers should out gross the poor opening on The Big Wedding last year.
So, the year over year lead should continue at least another week. However starting in May there are stormy waters ahead as Iron Man 3’s spectacular 174 Million opening in 2013 will very likely swamp what will undoubtedly be a strong debut of The Amazing Spider-Man 2. Still the numbers are on track to keep us about 8% ahead of 2013 by end of the 2nd quarter.