As the saying goes, sometimes even a blind squirrel finds and acorn. Last Thursday we predicted a 1.2% increase year over year in box office. Guess what. If the estimates hold up, we should show about a 1% increase. We’re comfortable with that.
Both The Equalizer and The Boxtrolls came in right about where we thought they would. The 35 Million Equalizer number was right in the middle of our range and Boxtrolls with and estimates 17.25 Million just barely came in over it.
Next week will certainly be more problematic however since we are up against the opening of last fall’s surprise (probably to everyone except Warner Brothers) hit Gravity. The ammunition in the clip this year contains Gone Girl, Annabelle, and Left Behind.