Sunday is commercial watching time so we will see a dip in the typical Sunday percentage of the weekend gross. Also since so many will be watching the commercials, eating 12 layer dip and chili, and drinking malt beverages, the films that are typically released tend to have more modest studio expectations.
Black or White is probably counting on female avoidance of the football ritual. A family drama starring Kevin Costner and Octavia Spencer centering around a custody fight over a little girl torn between people who love her from two different walks of life.
Project Almanac another in the “found footage” genre begs comparison to Chronicle of a couple years ago. This time travel centered story isn’t showing as high a level of interest as Chronicle was and reviews are not great.
The Loft is a suspense thriller involving a Loft apartment shared by hedonistic friends. The story takes an ominous turn when a dead girl’s bloody body is found in the apartment with no explanation.
Super Bowl Sunday generally brings more or less films with modest expectations to the theatres. This year will be no exception.