Dawn of the Planet of the Apes continues the re-boot saga of Fox’s Apes franchise so the comparison is obviously to its predecessor.
Dawn is the only major wide release this week and will probably eclipse Rise of the Planet of the Apes on opening if not necessarily total gross. Screening reports have come back noting that it is more about interpersonal species relationships than action and that it does move a bit slowly. Nevertheless the opening weekend should be strong pulling in what looks like now a range of about 55—65 Million.
Regardless of its opening prowess the prognosis for the week versus last year continues to be negative throughout July.