This Week’s Wide Releases
Penguins isn’t expected to do more than that cute behemoth but should throw some cute numbers. We’re not expecting a repeat of the last Madagascar. While the polling numbers are similar, the web page searches are not. As usual during the two days prior to Friday on a Thanksgiving week, we should see a healthy percentage of the prospective weekend gross come in. Often this number is around 40—50% of the following weekend.
Horrible Bosses 2 surged way ahead in tracking but still lacks in web searches. This may be due to the two films this week splitting searches but it may signify a franchise fatigue factor. In any case it is throwing strong male numbers a la Dumb and Dumber To and various Jackass films.
Horrible Bosses 2
Penguins of Madagascar