This Week’s Wide Releases

Horrible Bosses 2 and Penguins of Madagascar team up to challenge box office this weekend. Last year the big newcomer on the block was the formidable Frozen.

Penguins isn’t expected to do more than that cute behemoth but should throw some cute numbers. We’re not expecting a repeat of the last Madagascar. While the polling numbers are similar, the web page searches are not. As usual during the two days prior to Friday on a Thanksgiving week, we should see a healthy percentage of the prospective weekend gross come in. Often this number is around 40—50% of the following weekend.

Horrible Bosses 2 surged way ahead in tracking but still lacks in web searches. This may be due to the two films this week splitting searches but it may signify a franchise fatigue factor. In any case it is throwing strong male numbers a la Dumb and Dumber To and various Jackass films.

Horrible Bosses 2

Penguins of Madagascar

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