|Top 10 Films: Weekend of 08/29/14|
|1||Guardians of the Gal||5||16.31||275|
|2||Teenage Mutant Ninja||4||15.50||166|
|3||If I Stay||2||9.26||30|
|4||As Above, So Below||1||8.34||8|
|5||Let’s Be Cops||3||8.20||57|
|6||November Man, The||1||7.66||9|
|7||When the Game Stands||2||5.65||16|
|10||Expendables 3, The||3||3.50||33|
Freestyle tries to capitalize on that by slotting The Identical (read more…)
As Above managed to crack the top five but only just barely edging out Let’s Be Cops. Guardians of the Galaxy moved into first place for the year on its way to a probably 300 Million plus total, first one of the year, which kind of says it all when we consider the disappointment of the summer.
Labor Day weekend will likely come in about 10% off from last year. Holdovers were better last year and the openings totaled more. Our forecast was for a little worse result than was attained. Not a lot to brag about there.
Next week, the comparisons go deep south as the only wide film, The Identical is not registering much with any group. There is so little interest that Wikipedia doesn’t even have a page devoted to it; ugh. Compare that to 2013’s Riddick and its 19 million and it will be a good weekend to extend vacations so as not to have to look at grosses Sunday.
As all the articles say, the business Is cyclical.
The estimated gain over 2013 is approximately 9% for the weekend and that might climb a bit as November Man opens on 8/27 instead of Friday, 8/28. If we are to continue to make gains next week, we better see some strong holds on current films as the two openings, the aforementioned November Man and the traditional Labor Day horror film, As Above, So Below are not thought to have the chops to open in the upper echelons of box office glory next weekend.
9/5 looks even more pitiful with The Identical as the only looming opening compared with 2013’s Riddick which pulled a respectable (for the week after Labor Day) 19 Million for the weekend.
As is often the case there is some divergence of results in the opinion metrics of each of the past weekend’s three debuts. Most glaring is the Metacritic 4.7 user number versus the relatively typical other results.