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|Top 10 Films: Weekend of 11/21/14|
|1||Hunger Games: Mockin||1||123.00||123|
|2||Big Hero 6||3||20.09||136|
|4||Dumb and Dumber To||2||13.82||57|
|6||Beyond the Lights||2||2.63||10|
|10||Theory of Everything||3||1.50||3|
So next week the race is on again and the competition will be fierce. Hunger Games: Mockingjay Part 1 opens against Hunger Games: Catching Fire. Reports were very good, and while the polling numbers are comparable, the web hit stats are running lower. That may change as last year the week before Fire opened, there was little interest in searching for either Book Thief or Best Man Holiday which preceded Catching Fire. This year many were driven to look at the much more popular Dumb and Dumber To.
Last year also included a mediocre opening of Delivery Man which will add to the difficulty of passing 2013 net weekend. However, if we see an equivalent opening on Mockingjay as we did on Fire and if the overall week to week declines are similar the 16% lead should translate to about a 5% increase. Worst case, we would see about a 2% decline if the week to week drops were worse this year.
Anyway it will be interesting to see how it plays out going into the Thanksgiving weekend. It should also be competitive given Frozen’s opening in 2013 but Penguins of Madagascar and Horrible Bosses 2 may well prevail, recalling that while Frozen was huge, it played to an extraordinary multiple and the first week while good wasn’t killer.