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Top 10 Films: Weekend of 12/19/14
Rank   Title Wk   Wknd$   Cume$
1   Exodus: Gods and Kin   1   24.50  25
2   Hunger Games: Mockin   4   13.20  277
3   Penguins of Madagasc   3   7.30  59
4   Top Five   1   7.21  7
5   Big Hero 6   6   6.15  185
6   Interstellar   6   5.50  167
7   Horrible Bosses 2   3   4.63  44
8   Dumb and Dumber To   5   2.76  82
9   Theory of Everything   6   2.53  17
10   Wild   2   1.55  2

Analyst’s Commentary

At least we aren’t particularly disappointed in the openings this week. At 1.35 Million The Pyramid was a little shy of the 1.5 predicted, but given how things have been performing lately that’s pretty much right on.

As for the rest, the holdovers were fairly awful leading to another weekend where the numbers fell substantially from last year. Last year wasn’t all that great either so the effect overall on the year to date won’t be particularly significant.

Which brings us to 12/12. Top Five looked initially like it was going to score when it came into public
awareness, but it really hasn’t gone anywhere in terms of audience interest and now it looks like just another mediocre opening and may not get to 10 Million. That leaves Exodus: Gods and Kings to save the day against last year’s opening of Hobbit: Desolation of Smaug.

Unfortunately that is a likely fail. While Exodus may eventually make some noise at the box office it isn’t
forecast to open hugely.

The following week 12/19 however should finally show some improvement what may be the last Tolkien inspired movie from Peter Jacksion, The Hobbit: Battle of the Five Armies shows up along with Night at the Museum 3: Secret of the Tomb, and the reincarnation of Annie. This triple threat should finally bring us some measure of relief.

Horrible Bosses 2 and Penguins of Madagascar team up to challenge box office this weekend. Last year the big newcomer on the block was the formidable Frozen.
Penguins isn’t expected to do more than that cute behemoth but should throw some cute numbers. We’re not expecting a repeat of the last Madagascar. While the polling numbers are similar, the web page searches are not. As usual during the two days prior to Friday on a Thanksgiving week, we should see a healthy percentage of the prospective weekend gross come in. Often this number is around 40—50% of the following weekend. We expect something in the nature of 45—55 Million for the weekend

Horrible Bosses 2 surged way ahead in tracking but still lacks in web searches. This may be due to the two films this week splitting searches but it may signify a franchise fatigue factor. In any case it is throwing strong male numbers a la Dumb and Dumber To and various Jackass films. Could be somewhere in the 30—40 range for the weekend.

Horrible Bosses 2

Penguins of Madagascar


Serious disappointment reigns this weekend as Hunger Games: Mockingjay Part 1 opened well under almost everyone’s estimates. (read more…)

One film will outshine them all this weekend. (read more…)

The staff was presented a challenge the likes of which hasn’t been seen since the labors of Hercules this week; find a comparable film to the upcoming Hunger Games: Mockingjay Part 1. (read more…)