Top 10 Films: Weekend of 08/22/14
Rank   Title Wk   Wknd$   Cume$
1   Guardians of the Gal   4   17.63  252
2   Teenage Mutant Ninja   3   16.80  146
3   If I Stay   1   16.36  16
4   Let’s Be Cops   2   11.00  45
5   When the Game Stands   1   9.00  9
6   Giver, The   2   6.73  24
7   Expendables 3, The   2   6.60  28
8   Frank Miller’s Sin C   1   6.48  6
9   Hundred-Foot Journey   3   5.56  33
10   Into the Storm   3   3.80  38

Analyst’s Commentary

Ugh or, Ughly maybe. The two films opening this weekend are not on a track to challenge Guardians of the Galaxy in any sense. (read more…)

Rarely have interest metrics so over-predicted the results as this weekend for Sin City: A Dame to Kill For opening to a truly remarkably low estimated 6.4 Million, it was definitely the surprise of the week. The other openings, When the Game Stands Tall and If I Stay were pretty much right where it was anticipated for the weekend. Despite the shortfall for Mr. Miller’s film, compared to the really hungry numbers posted by the openers in the equivalent week in 2013, these were stellar.

The estimated gain over 2013 is approximately 9% for the weekend and that might climb a bit as November Man opens on 8/27 instead of Friday, 8/28. If we are to continue to make gains next week, we better see some strong holds on current films as the two openings, the aforementioned November Man and the traditional Labor Day horror film, As Above, So Below are not thought to have the chops to open in the upper echelons of box office glory next weekend.

9/5 looks even more pitiful with The Identical as the only looming opening compared with 2013’s Riddick which pulled a respectable (for the week after Labor Day) 19 Million for the weekend.

As is often the case there is some divergence of results in the opinion metrics of each of the past weekend’s three debuts. Most glaring is the Metacritic 4.7 user number versus the relatively typical other results.

Three more for masses this weekend. Again it is a time for vacations among industry execs and schools for many across the nation so the blockbusters aren’t spawning like salmon in the spring right now. However the three coming out should help us continue on a gaining path versus 2013 given the fairly pathetic openings last year. Granted there is a lot ground to make up right now. (read more…)

Last weekend proved to be even more disappointing than was expected. The upcoming weekend promises to not be a whole lot better, but the silver lining is, the equivalent week in 2013 was a lot less than noteworthy too.

Sin City: A Dame to Kill For (read more…)

Teenage Mutant Ninja Turtles sustained its place atop the leaderboard this weekend followed again by Guardians of the Galaxy (read more…)

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