Top 10 Films: Weekend of 09/12/14
Rank   Title Wk   Wknd$   Cume$
1   No Good Deed (2014)   1   24.50  25
2   Dolphin Tale 2   1   16.55  17
3   Guardians of the Gal   7   8.04  306
4   Teenage Mutant Ninja   6   4.80  181
5   Let’s Be Cops   5   4.30  73
6   Drop, The   1   4.20  4
7   If I Stay   4   4.05  45
8   November Man, The   3   2.75  22
9   Giver, The   5   2.63  41
10   Hundred-Foot Journey   6   2.46  49

Analyst’s Commentary

Last year the openings included two films, one okay one not so much. (read more…)

Thanks to decent holdovers and better than expected results on No Good Deed box office performed better than forecast this weekend. (read more…)

It will continue to be ugly next week as box office recovers from one of the worst weeks in recent memory. (read more…)

The two films opening this week will do little to relieve the drought of big box office winners that has afflicted the world in the last few weeks.

While Dolphin Tale 2 (read more…)

Identical is Awful

For the weekend 9/5/2008 the total box office gross was approximately 87.6 Million. The lowest number since the week of 1/7/2005. Regrettably we must face the fact that 9/5/2014 may go down in the record books as worse.

The Identical which performed below the worst of almost everybody’s estimates managed a meager 1.9 Million or so. Guardians of the Galaxy kept rolling as the only film to break 10 Million this weekend. So as we suspected we lose ground again to 2013.

Guess what, it is as bad next week if not worse as Dolphin Tale 2 and No Good Deed combined will not even come close to the opening of Insidious 2 last year.

So let’s put our heads in the sand again this week and hope that the future turn for the better. It should…really.

Oh as can be seen below, Identical which remarkably scored a B on Cinemascore, was soundly disliked by critics and viewers alike according to other reports of audience satisfaction. Don’t expect its number to climb.

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